There’s something special about audio, it’s intimacy and it’s unique ability to not only tell a story but really truly bring it to life, triggering emotions and sparking imagination.
Look around on any given day and see how many people are wearing headphones. The smartphone (and increasingly voice-activated devices such as Amazon’s Echo) have made discovering and listening to audio easier than ever and that provides a powerful opportunity to connect with your audience directly, telling your story in your own voice, at a time when they’re most engaged.
Escapism from the screen
Audio at it’s best can be deeper and more personal than any other medium, and with an increasingly busy online space, it pays to be different and to offer something new and engaging.