How many of us are willing to take risks online? Does taking risks online allow us to achieve greater things and do we feel more comfortable when taking risks behind the safety of a screen?
Delivered by Berkeley PR and with the aim of raising brand awareness to a UK audience, this podcast mini-series for Kaspersky Lab sets out to answer those questions with real stories from real people who have taken risks online that have paid off.
To help analyse the thought processes of the case studies a psychotherapist, Kathleen Saxton from The Lighthouse Company was interviewed along with David Emm, principal security researcher from Kaspersky Lab, adding some colour and their own research data.
I worked closely with Berkeley PR to develop an idea that taps into emotion and brings real stories to life. Due to the geographically widespread nature of most of the case studies, Skype was chosen to conduct the interviews, using probing questions to get the most out of each story.
Sport RElief: Street children of addis ababa
How does the money you donate to Sport Relief get spent? In a commercial radio first, Sport Relief partnered with Absolute Radio to help raise money to tackle critical issues affecting people across the UK and the world.
One of the organisations that Sport Relief money helps is GOAL. I spent 4 days in the Ethiopian capital Addis Ababa with presenter Geoff Lloyd to tell the stories of how Sport Relief donations were being spent by the organisation to help street children across the city. In the short series Geoff experiences first hand the challenges that children face growing up on the streets in the city. He also meets those street children whose lives have been turned around by the money that people raise in the UK.
The content was packaged as podcast as well as these 5 audio diaries which were broadcast across the week on Absolute Radio. An accompanying film further brought to life the work that the charity was doing to help street children in the area.
THE SPECTACULAR MARKETING PODCAST
A weekly podcast about everything brand, marketing, digital and social for the food and drink industry and beyond. Brought to you by Mark McCulloch, founder and CEO of WE ARE Spectacular a London based brand and marketing agency.
This podcast is a mix of speeches, masterclasses and interviews with some of the most talented and influential people from the world of food, drink, brand and marketing. The warmth and enthusiasm of Mark McCulloch (ex Pret a Manger, YO! Sushi, Barclaycard and lastminute.com) makes for some candid and engaging interviews. High profile guests have included Gary Vaynerchuk, Norman Cook (AKA Fatboy Slim) and chef & restauranteur Martin Morales.
The podcast often charts highly in the iTunes business chart, top place so far being number 15. It’s also helped position the host as the most forward thinking marketer in food, drink and hospitality.
I worked with Mark to concept the podcast, mentored him on recording and presentation techniques and gave advice structure and flow. I edit and produce the podcast weekly.
Lovingly inspired by the most famous podcast in the world, a podcast from the creators of Geoff Lloyd’s Hometime Show, hosted by Annabel Port.
'Serial: This British Life' investigates a real life unsolved case from 1983 that’s haunted both the accuser and alleged perpetrator ever since. Just after a showing of the film ET at the Macclesfield Majestic cinema, Geoff Lloyd drew a picture. What happens next defies belief. As Annabel uncovers the evidence and interviews those involved, you can follow the startling revelations and sometimes contradictory clues until you make your own conclusions as to who is the guilty party in this riveting case.